Startups
2026
1-10 Employees
General EvidenceGeneral Evidence is an AI-powered market research platform that helps brands, media companies, and e-commerce businesses understand real-world consumer behavior. By analyzing anonymized, opt-in digital footprints from a proprietary user panel, the platform delivers board-ready competitive intelligence, customer journey mapping, and trend forecasting based on what consumers actually do online, rather than what they claim to do.
Address
Kölnstraße, Bonn, Germany
Commercial Register
GmbH
Details
Customer Problem
Businesses make costly decisions based on traditional market research and self-reported surveys that fail to reflect actual consumer behavior.Business Model
A Data-as-a-Service (DaaS) model generating revenue by selling businesses subscription access and on-demand, AI-generated market research reports.Technology Description
An AI-powered analytics engine that aggregates, anonymizes, and extracts insights from a vast panel of opt-in, cross-platform digital footprints.Market Description
The global consumer insights, behavioral analytics, and digital market research industry.USP
Delivers GDPR-compliant, cross-platform behavioral data that proves what consumers actually do online, analyzed by AI to provide board-ready insights in hours instead of months.Finance Data
| Date | Investors | Amount | Stage |
Financial Overview
No revenue recorded yet